The table as a whole is the Likert scale. In the example below, the statement, “The checkout process was easy” is a Likert item. These items are usually displayed with a visual aid, such as a series of radio buttons or a horizontal bar representing a simple scale.Ī “Likert item” is a statement that the respondent is asked to evaluate in a survey. To try and clear up any confusion, we’ll take a look at the traditional and, in our opinion, most valuable way to use Likert scales and report on them using survey software.Ī “Likert scale” is the sum of responses to several Likert items. In fact, many researchers don’t even agree on the best way to report on the numeric values in a Likert scale.
Not to worry - researchers that have been doing surveys for years still get their definitions confused.
It might surprise you to learn that Likert scales are a very specific type of survey question, and what you have been calling “Likert” may be something entirely different. In all likelihood, you have used a Likert scale (or something you’ve called a Likert scale) in a survey before.
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